Ask the Expert: What Makes an Event Memorable?

What makes an event memorable? There are so many moving parts when it comes to event planning. Between making an event checklist (as we discussed in our last blog post) and actually seeing the execution through, things can seem tedious. As event professionals, we all want to be remembered at the end of an event. Through our method of event marketing, we’re able to aide major brands and companies in accomplishing this.

This week, we sat down with Derek from our team to talk about what works and what doesn’t. Want to know how to “wow” your audience, and make them remember your brand? Look no further! Spoiler alert: Derek knows a thing or two about experiential marketing. 🙂

If you could name one thing that makes the biggest difference in event set-up, what would it be?

Derek: Signage can make or break it. People need to be able to tell what’s happening at a quick glance. For example, having a sign that reads “Free 360 photo here!” will generate an audience pretty quickly.

Let’s say you’re at a major expo. Does it matter where you set up your booth and/or activation?

Derek: Location is everything. It’s not going to help if you’re hidden in a corner and out of sight.

When it comes to designing phase of a photobooth, what aspect is most important?

Derek: It’s always a good idea to have engaging backdrops and well-designed sets. This helps draw guests in and boost the overall “wow factor”.

We all know there can be mishaps that occur during an event. What is something that can hinder the overall success?

Derek: Reliable power and internet are pretty important things to consider. Aside from that, there’s a sweet spot between having a line so that it looks like there’s something exciting going on, and having a line that barely moves at all. You definitely don’t want people waiting forever to take a simple photo. All of our photo activations are designed with speed and efficiency in mind. This way, we ensure every guest gets the chance to experience the photobooth in a timely fashion.

How do you keep the engagement up at the actual photo activation?

Derek: A monitor or slide show really helps in amping up the participation. People can see what other guests have done previously, and are inspired to try it.

Less is more… or is it?

Derek: Keep it simple. If people have to jump through tons of hoops to participate in a photo experience, they may be turned off.

Thank you, Derek, for providing us with such great insight! We hope this helps you when it comes to planning your next memorable event. Have further questions? Let us know!

Happy New Year!

Happy New Year to all of you! 2017 was a great year, and we’re committed to making 2018 even better. A new year brings a wave of new opportunities. We’re given a clean slate when it comes to achieving goals, no matter the magnitude. In order to put your best foot forward is business, we carved out a list of proper “footsteps”.

Building your Brand: Promote yourself!

Let’s face it: the Internet isn’t going anywhere anytime soon. Whether it’s through LinkedIn, Facebook, or Instagram, the options in promoting your business are entirely endless! Not to mention, social media campaigns are typically cost effective, making the whole method more attractive. At Pixperience, we enjoy manifesting existing relationships with our clients. Additionally, we enjoy seeking any opportunity to build new relationships with customers.

Through virtually connecting with potential clients via our social channels, we’re able to reach and attract these new customers. If you haven’t done so already, take the time to devise a marketing plan for the year. Coming up with new strategies to promote your company is a great way to kick off the New Year!

 Set Goals and Achieve Them!

Coming up with a list of achievable goals seems synonymous with a fresh start in the New Year. We set “resolutions” every year with the intention of following them. If you’ve done this, you’re already ahead of the game! The key here is to be patient, and trust the process.

Take it from us- customizing a photo experience takes a lot of effort. Hint: most things in life aren’t accomplished overnight! With hard work and dedication to striving for success, our team is able to accomplish our own goals. If you have a list of 15 goals you want to reach in 2018, set timely milestones. Each time you achieve a goal, mark it off your list and celebrate your accomplishment! This will leave you refreshed and ready to tackle the next goal.

Plan Ahead!

It goes without being said that you must plan ahead in order to stay organized. Can you imagine blindly entering a new year, and not having a plan of action? It would be pretty difficult to attack any task at hand. Within your team, come up with an overall plan for the year ahead, and think of specific ways to work out any kinks. For example, when it comes to the actual set-up and takedown of our activations, we develop our checklist and therein execute each step. This helps us stay organized, so we know it will do the same for your business! Hint: be prepared for any hiccups- they’re often inevitable. But, if you “plan ahead” for these, you’ll be in much better shape!

We hope this is helpful for you and your business! If you really want to take “promoting your brand” to the next level, there’s good news: we can help! Feel free to contact us here to see how we can work together. Here’s to an amazing year ahead!

TSN Grey Cup – 180 Degree Photobooth – Ottawa

In our last project post about TD GenNext, we talked about how crazy it is that it’s already December. Today, we’re scratching our heads wondering how we are 12 days away from January. Time flies when you’re having fun. And wow, we have been having a lot of it! When you’re asked by TSN to bring a multi-camera photo experience to the Nissan Fan Fest at the 105th Grey Cup, you simply cannot say “no”. It’s nearly impossible! 🙂

grey cup 180 degree photo booth

Is there anything more exhilarating than a good game of Canadian football? Needless to say, we didn’t hesitate when TSN asked us to participate at the 105th Grey Cup Fan Fest. Again, how could we say no to that?! This year, Ottawa hosted the Grey Cup at TD Place Stadium. The Toronto Argonauts took on the Calgary Stampeders in one of the most exciting, historic games of the season. (Spoiler alert: Calgary did not stampede Toronto this time!) We are still thawing out from the gameday snowfall. And, though it was a cold day in Ottawa, Canada’s Queen of Country Pop brought the heat during her incredible halftime performance. Football combined with Shania Twain makes for an amazing day if you ask us!

What did we do for TSN?

So, how did we help exactly? TSN asked us to participate in Fan Fest at the Nissan Fan Zone. We brought in our equipment, and set up an 180 degree photo booth for Grey Cup attendees to enjoy. Prior to kickoff, fans from all over came by our booth to create their own photo experience against a customized backdrop of TD Place Stadium.

As word quickly caught on, our photo booth drew a line of guests who wanted to participate. We always enjoy watching fans recreate their own football moments, which we made possible at our photo booth. Things began to get a little crazy, as we averaged one photo session per MINUTE throughout the entire event! We were happy to provide each guest with an instantaneous, shareable photo via our custom-branded microsite. Want to see all of this in action? Make sure to watch our highlights video above

We would like to thank TSN for bringing us in to be a part of this exciting day! It was such a memorable experience, and we enjoyed every minute of it. Also, thank you to all who stopped by our custom Grey Cup 180º photo booth! Please let us know if we can ever assist you or your company with our customized photo experience capabilities.

Until next time!

Experiential Marketing: Is it Your Best Friend?

By now, you’ve likely heard of “experiential marketing”. It’s everywhere. It makes us often wonder, “What was life like before we drove marketing in a more experience-based direction?”. Our world is so digitally driven that sometimes it becomes overwhelming, especially for brands and businesses. When it comes to phone applications, the same can be said here. So much information, so little time!

Let’s talk about Apps

Take the Apple “App Store”, for example. This debuted in 2008- crazy how fast 10 years can fly by! In its first year, the App Store exceeded 5,000 apps, which is pretty impressive for any inaugural year, according to Techcrunch. The growth within the App Store took off like a rocket, landing us with over 2 MILLION DIGITAL APPS present-day. This exponentially explosive trajectory is impressive, but can also make brand developers weary. How will we stand out amongst the competition? What makes this app better than XYZ app? How can we get people to convert AKA download our app and invest in our brand? When done correctly and effectively, experiential event marketing can be your biggest asset and your best (non-human) friend!

Planning it Out

Before creating your company’s event plan, ask your team: what is our audience taking away from this experience? In most cases, brands have to go the extra mile to make a lasting impression. Investing time is investing attention and most of all, interest. Capturing the undivided attention of event participants can seem like a daunting task. When we are approached for our custom photo booths, we don’t take the “one size fits all” approach. What works for one brand may not work for the other. However, our services are designed to engage your event attendees, and ultimately make them care about what your brand is offering. So, if you’re launching a new brand or app, you have to provide your audience with a valuable takeaway. Luckily, these takeaways can be in the form of digital, live photos, courtesy of your friends at Pixperience.

Investing in your Brand

We know this is a lot to consider at any inception of launching a new brand. It takes great calculation and strategy, and certainly isn’t completed overnight. However, taking the step-by-step approach in maximizing your branded events is so helpful in experiential marketing. Remember how we mentioned “investing in your brand”? Every single visitor, whether it be at your event or in the social media universe, is doing just that. And, just as they are investing in your brand, invest in THEM to ensure you’re making a lasting impression. If your campaign is executed effectively and thoughtfully, people will be talking about you- you know, in a good way. 🙂

Have a product launch coming up soon? We’d love to work with you! Contact us here so we can best fit your needs: info@pixperience.com!

Happy Thanksgiving to You All!

Well, we can’t believe it’s already time for Thanksgiving. Is it just us, or did this year just fly by right in front of our eyes?! This time of year specifically reminds us to give thanks for the opportunities we’re given through our company. Every single time we work with a brand, from start to finish, we’re reminded of how lucky we are to do so. There are a lot of event activation specialists out there. So, whenever we are contacted for our live photo experience services, we value these forming relationships even more.

So, what are we most thankful for?

For starters, let’s take this blog for example. In each post we craft for our readers, we think of evergreen content that will be relatable for just about anyone. Our Pixperience blog allows us to reach people we may have never even met! Just sayin’, this wasn’t an option 50 years ago.

#ThankYouTechnology

On the topic of technology, let’s just ask ourselves: where would we be without it?! Our 360 degree photo booths are certainly not disposable camera quality. Through consistent innovations and tech product developments, we become increasingly capable of bringing these event experiences to life. And, the best part is, we format these digital photographs to be social media friendly.

#ThankYouSocialMedia

Ah, yes, social media- our forever friend! It’s hard to think of the times when we didn’t have Facebook or Instagram. We are eternally grateful for these magical applications, as they grant us the opportunity to form a virtual relationship with all of our amazing followers! It’s crazy to think that a simple #hashtag can connect you with users all over the world. To anyone who has ever visited our page, followed Pixperience or liked our photos, THANK YOU!

#ThankYOU

Last, but certainly not least, we are forever thankful for every client we have ever worked with. The phrase “if you love what you do, you’ll never work a day in your life” definitely rings true for our team. Our clients make our jobs so worthwhile, and we thank them for thinking of us when it comes to taking their branded events to the next level!

On behalf of the Pixperience team, we wish everyone a Happy Thanksgiving!

Latest Project: ASICS Jump Room

The fall season is often accompanied by a drop in the temperature, a change in the leaves and… a jam-packed schedule full of events! At Pixperience, we enjoy helping various brands during this busy season with our custom-made photo experiences. And at our most recent activation with ASICS, we put our best foot forward- quite literally!

ASICS Jump Room

Recently, we were elated to work with  leading, sports performance brand ASICS in New York City. In launching their new campaign, “I Move Me”, we were able to bring movement to life through our custom 180° photo booth. However, this was not your average photo booth. In the uniquely curated ASICS Jump Room, which featured two gigantic trampolines, we had all-star DJ Steve Aoki stop by! The Grammy- nominated producer celebrated his new partnership with the brand in our custom photo booth, which was, of course, super cool to witness.

Soon, event attendees followed suit after Mr. Aoki, as they crafted their own “Aoki Jump” through our photo booth. We were honored to be a part of each individual experience, and interact with ASICS fans like ourselves! Needless to ask: Who said trampolines were only for kids, anyway?!

Furthermore, we’d like to extend a big “thank you” to everyone who stopped by our photo booth. Event activations, such as this, are so unforgettable and exhilarating, and we enjoy capturing this essence through our customized photo booths.

Make sure to check out the video below, and watch some of the highlights from the ASICS Jump Room!

 

Social Media: Hashtag Your Way to Success

When it comes to setting up your events, there is one aspect you must consider at the inception: social media. In the creative and design process, you’ll likely think about the types of activations and installments that will positively affect ROI. While this is important, social media practices must be considered. Luckily, these said practices are typically a cost-effective, added bonus.

For example, our 180° photo booths are always an instant hit at any event. From the experience-driven overall quality to the concrete deliverables and takeaways (pictures, in this case), our custom activations guarantee enjoyment in a B2C environment. At major expos and conventions, our various activations are designed to create “buzz” for our clients, which is further accomplished with respective social media practices. And luckily, sometimes it’s as easy as creating a hashtag.

Hashtags

Yes, you’ve likely seen them. They’re everywhere- it’s almost as if your post didn’t actually happen unless you attached a hashtag. They may look just like regular pound signs, but they’re actually very powerful. Look at a bigger picture: Your company has a booth at a major expo. You offer a 360° photo booth, so you’re likely to have a line of potential clients waiting for their turn to experience it. Once these guests receive their photo at the end of it all, they instantly post it to their social media channels. In order to create some sort of virtual connection, it’s beneficial to establish a hashtag advertising your company that coincides with the event you’re attending. If 100 people post their photos to their respective pages, that’s 100 people hash-tagging YOUR business! This creates brand awareness, buzz and ultimately a positive experience for both parties considered.

Promoting Your Posts

Sometimes, people have mixed feelings about social promotions. Some look at it as spam, and others look at it as a can’t miss opportunity. In most cases, promoted posts are a win-win for both the user and the business. Look at Instagram, for example. With post promotions, you’re able to target those who may not even follow your page. This is effective in drawing people in toward your business and/or product, especially if you’re at a major event with competing vendors. In choosing who to target based on factors like proximity, gender and age, your posts are able to reach a widely larger audience. You never know whose eyes are looking at your page!

Takeaways

Handing out pens, koozies and other promotional items at your event is awesome. We encourage it! Yet, in the growing digital age, people crave an authentic and memorable experience. This is where customized photo booths come into play- there’s no way you could go wrong here! Stepping into the booth and experiencing the fun firsthand is one thing. Taking this memory home with you is an added value. Not to mention the simplicity of the process! The best part about it is how it is so digitally focused and compatible. As we mentioned in our prior blog post, photo strips often get lost or damaged. In delivering your guests a virtual file with their photo memories, they will never forget the positive experience they had. That is, they will never forget your business!

Looking to capitalize on your social media efforts at your next event? We’d love to be a part of the process! Contact us here to learn how we can partner up!

Teamwork Makes the Dream Work

Many people often wonder what goes on behind the scenes of a major event. From going down the pre-event checklist to executing the actual setup, there’s always so much work to be done. Between the nuts and bolts of it all, there’s one factor, and asset, that can make or break any event. And that, is teamwork.

After doing our “meet the team” over the past few weeks,we’ve been thinking about the immeasurable value of a team’s work ethic. There are so many moving parts when it comes to event planning, and sometimes, the workload is far too much for one person. For instance, putting together our 360 degree photo booths requires a cohesive team effort, as we want to ensure our clients are pleased with the end result. This is why having an all star team is crucial. Today, we’re breaking down the essence of teamwork in 3 parts.

Collaboration

It goes without being said that teamwork is a collaborative effort. The phrase “there’s no I in team” absolutely rings true, especially when discussing proper collaboration. When you’re looking at building on success in your business, it’s important to consider the longevity. This is probably not accomplished overnight, correct? This is where collaborating with your team members comes in to play, as everyone brings different ideas to the table.  Encourage smart thinking, clarify responsibility, and establish direction when your team begins any project.

Communication

This one seems like a no-brainer, but it’s important to note that without effective communication, working as a team can be difficult. Setting up a line of open communication within your group is vital- it ensures confidence in the work a team member is doing, therefore streamlining any project management task. It’s important to listen to your teammates, and not just talk. Sometimes the solution to a problem is right in front of you!

Cohesion

Stick together as a unit. What is the glue the holds your group together? It can’t always come down to one person, because everyone’s work load should be distributed evenly. This way, no one gets burnt out. High-performance groups demonstrate true cohesion. This is achieved through the ability to work together, through cooperation and mutual devotion to achieving the end goal. Establishing respect for your teammates goes a long way. Sometimes it’s as easy as extending a compliment, or showing your group member that you really appreciate their hard work and effort.

All of the above factors are essential when it comes to working as a team. If these measures are practiced daily, there’s no doubt that positive results will be produced. In other words, this is how teamwork really makes the dream work!

Things to Do: Austin City Limits

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It’s that time of year again! Austin City Limits is upon us, ladies and gentlemen. If you are attending the festival, check out a list of activations on site for festival goers to enjoy!

ACL Bodega: Forget to bring snacks? Sunscreen? The ACL Bodega has you covered! With produce to trail mix to rain ponchos and more, this makes it convenient to purchase festival necessities.

Austin Kiddie Limits: Good news! Children under 10 years old get in free with their parents. Near Barton Springs Road, there is a family friendly entrance to enter the shaded location. Austin Kiddie Limits makes baby changing stations available to parents, in addition to providing fun, interactive activities for children! Open from 11 AM- 7 PM daily.

ACL Wine Lounge: For all the esteemed wine lovers out there! This lounge is brand new, and conveniently next to a main stage. This way, you don’t miss anything. We hear they have an amazing menu this year, so make sure to check it out!

Camelbak Hydration Station: It goes without being said that hydration is key at any festival. On festival grounds, there will be plenty of water stations for guests to stock up on free, filtered water, courtesy of Camelbak. This is a must!

Barton Springs Beer Hall: Take a break from the musical craziness and kick back with your favorite IPA. At the Beer Hall, guests can view the weekend NFL and NCAA games on the big screens in between your favorite artists’ sets.

Ride Austin: Safety is key when navigating Austin this weekend. RideAustin is helping you get to and from ACL, and is also the world’s only nonprofit rideshare. Make sure to download the app, and use their promo code, ACLFEST17, for $5 in credits.

We hope everyone has a fun-filled, safe weekend at Austin City Limits!

Meet our Team!

Ever wondered what makes us, us? Today, you can get to know us below! Virtually, of course. 🙂

Meet Chris, the tallest and most-caffeinated member of our team. He’s been with the company since 2009, and he’s always finding fun ways to use new technology at events. Here’s a pic of him at his fave event- Kingdom 360 at UFC 200 in Vegas!

 

Meet Derek! Since ’09, he has enjoyed being able to bring our client’s ideas to life at live events and putting smiles on people’s faces! Fun fact: For his birthday, he asked for a car, but got a computer. How’s that for being born under a bad sign?

This is Jesse! Since 2015, he has loved seeing a production come together from start to finish, such as creating a 360° photo booth for TMP. In other delightful news, he was once almost arrested in a foreign country for eating his dinner incorrectly.

This is Kate! She is an awesome team member, and can make an even more awesome snack spread! In her words, “Working for Pixperience allows me to be a part of so many different big events and travel to different places. I love working in an environment where I can engage with others, as well as challenge myself to think on my feet.”

 

Meet Matt! Since 2009, he’s been a part of our team, and enjoys traveling while getting to work at amazing events like NYC ComicCon for Netflix! Fun fact: Aside from being a talented hair dryer model, he also has two cats that don’t have names.


Our final staff spotlight is Yuriy, the multilingual mastermind! Since 2009, he’s enjoyed figuring out elegant solutions to complicated problems using code. Favorite event? Super Bowl 50 – 180 Catch for Hyundai.

We hope you’ve enjoyed meeting some of our team members! Working with so many brands and companies is such a joy, and we’d love to help yours with our custom photo experience capabilities. Please don’t hesitate to let us know if your brand would like to work with our team!