Cricket players and enthusiasts, unite! Last month, our team had the pleasure of setting up our miniFreeze at Hotstar’s Cricket Festival (Cricfest) in San Francisco. If you aren’t familiar with Hotstar, it’s India’s leading video streaming platform for live cricket and Indian entertainment. As the game of cricket is popular in other countries around the world, the platform’s goal is to bring cricket to the forefront in the states. Thus, we have Cricfest!
What is Cricfest
You might be wondering what exactly takes place during the festival. Luckily, we were there on the grounds to report back on all the cricket action! This was the second rendition of the festival, as its successful predecessor took place earlier in the year. Hotstar welcomed its loyal subscribers to attend the festivities in San Francisco at City View at Metreon. There, attendees were able to fully immerse themselves in live simulations and cricket activities. Fans were also given the chance to interact with legends Anil Kumble and Virender Sehwag. It was definitely an experience to be remembered!
miniFreeze in Action
Staying in theme with live entertainment, our miniFreeze was an excellent addition to the various activations during the festival. At our booth, guests were able to step into their own “cricket game”, which was very entertaining to watch. With a custom printed backdrop of a stadium, fans were able to get in on the cricket action with their own cricket bats- as if they were a part of the actual game! This added to the overall amped up feeling and energy throughout the booth- see for yourself in the highlights video below!
We enjoyed seeing so many Bay Area cricket fans join together over a shared passion for the game! It’s always fun to be a part of an international phenomenon, just like the theme of Cricfest! We’d like to thank Hotstar for having us there with our miniFreeze. The entire festival will definitely be added to one of our favorite Pixperiences to date.