We’re already three months into the New Year, and it is always good to check in on the resolutions and business goals you’ve set for yourself. Sometimes amid everything that the first few months require of a business, it is easy to lose sight of what you were looking to have accomplished by now. If …
March 13 – 22 is when one of the largest and most popular conferences will be in full swing. Founded in 1987, South by Southwest (SXSW) celebrates the convergence of the interactive, film, and music industries. At this year’s 2020 conference, you’ll find featured speakers Brene Brown, Tim Ferris, and comedian Stephen Colbert of The …
Brand awareness goes beyond the event and into the press. Publications like AdAge, Forbes, Inc., and the New Yorker all pick up on events that trend on social media. If you’re stuck on ideas on how to make a splash at your next event, see what some of the biggest companies are doing right (and …
Companies Known For Killing It With Brand Awareness Marketing Read More »
In previous articles, we’ve discussed the importance of pairing digital marketing with event marketing. The digital side prefaces the event. With mail flyers, a thing of the past and the effectiveness of TV ads declining, event marketing is on the up-n-up. To properly execute an email campaign, you’ll have to create a pre-event and post-event …
We know that consumers want to try before they buy, making event marketing the optimal opportunity to bond with people before they become life-long consumers. Events that have the most attendee engagement are the ones that will generate the most leads for you. This is your chance to show off your personality. A dry event …
Marketers expect 2020 to see a significant increase in ways companies use event marketing to promote brands. Don’t be misguided. Social media marketing and digital marketing will still be a go-to for many companies. However, without the “experience” part of a marketing campaign, a brand’s efforts will fall flat. Consumers who promote brands on social …
2020 Event Marketing Trends You’ll Want to Use For Your Next Campaign Read More »
Success! You had thousands of people come to your event. Or was it a success? Drawing in a crowd with an impressive attraction works when the majority of them generate leads for you. In experiential marketing, always remember what you use to attract consumers to attend the event isn’t the star attraction. In this case, …
Impressive Doesn’t Cut It In Experiential Marketing Read More »
When you want to market to a consumer, showcasing your product can only take you so far. The same goes for giving out samples or doing a giveaway. Everyone enjoys something for free, but how many of those people will forget to tell anyone about your product? Worse yet, ignore it altogether? To cut through …
Experts heavily debate the future of brick and mortar. With the rise of eCommerce and the likes of giants like Amazon, many stores have closed. In 2018, there was a record-high rate of store closures as retail giants Walgreens, Toys R Us, Gap, Best Buy, and Mattress Firm closed stores across the country. Don’t let …
Why Retailers Should Embrace Experiential Marketing this Next Decade Read More »
You and your company have committed to hosting an experiential event, and the idea of it all is intimidating. Lots of “what if’s” start to creep into your head: What if nobody comes? What if people think our event is boring? What if something goes wrong and it goes viral on social media? What if …
How to Make the Most Out of Your Next Experiential Event Read More »