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event marketing

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Experiential Marketing: Is it Your Best Friend?

By now, you’ve likely heard of “experiential marketing”. It’s everywhere. It makes us often wonder, “What was life like before we drove marketing in a more experience-based direction?”. Our world is so digitally driven that sometimes it becomes overwhelming, especially for brands and businesses. When it comes to phone applications, the same can be said …

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Pre-Event Attendee Engagement Tips for Meeting Company Goals

Highly interactive events enable brand awareness and enough face-to-face convos to hit (or maybe even exceed) company business goals. Your event’s success depends on the level of engagement from your guests, plain and simple. And you want that level to be higher than the bid from the old-airplane-hangar-turned-hot-venue in town. (Seriously, how is that place …

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How Big Data Affects Your Event’s Success Rate

Whether you’re planning a corporate event, trade show, launch party or conference, every detail should be catered to (no pun intended–okay, maybe a little) event attendees. Guests should be a good picture of your target audience, and the big show is all for connecting and engaging with those audience members. Sometimes events get so convoluted …

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The Best Methods for Following Up with Event Leads

You’ve planned this company event in excruciating detail. You’ve powered through the vendor complications, navigated the awkward interactions, forded the stream of steady hiccups that arose the day of the event. Once you’ve finally sighed in relief, it’s time to reap the benefits of your labor. Those hot leads aren’t going to mine themselves, and …

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