By now, you’ve likely heard of “experiential marketing”. It’s everywhere. It makes us often wonder, “What was life like before we drove marketing in a more experience-based direction?”. Our world is so digitally driven that sometimes it becomes overwhelming, especially for brands and businesses. When it comes to phone applications, the same can be said here. So much information, so little time!
Let’s talk about Apps
Take the Apple “App Store”, for example. This debuted in 2008- crazy how fast 10 years can fly by! In its first year, the App Store exceeded 5,000 apps, which is pretty impressive for any inaugural year, according to Techcrunch. The growth within the App Store took off like a rocket, landing us with over 2 MILLION DIGITAL APPS present-day. This exponentially explosive trajectory is impressive, but can also make brand developers weary. How will we stand out amongst the competition? What makes this app better than XYZ app? How can we get people to convert AKA download our app and invest in our brand? When done correctly and effectively, experiential event marketing can be your biggest asset and your best (non-human) friend!
Planning it Out
Before creating your company’s event plan, ask your team: what is our audience taking away from this experience? In most cases, brands have to go the extra mile to make a lasting impression. Investing time is investing attention and most of all, interest. Capturing the undivided attention of event participants can seem like a daunting task. When we are approached for our custom photo booths, we don’t take the “one size fits all” approach. What works for one brand may not work for the other. However, our services are designed to engage your event attendees, and ultimately make them care about what your brand is offering. So, if you’re launching a new brand or app, you have to provide your audience with a valuable takeaway. Luckily, these takeaways can be in the form of digital, live photos, courtesy of your friends at Pixperience.
Investing in your Brand
We know this is a lot to consider at any inception of launching a new brand. It takes great calculation and strategy, and certainly isn’t completed overnight. However, taking the step-by-step approach in maximizing your branded events is so helpful in experiential marketing. Remember how we mentioned “investing in your brand”? Every single visitor, whether it be at your event or in the social media universe, is doing just that. And, just as they are investing in your brand, invest in THEM to ensure you’re making a lasting impression. If your campaign is executed effectively and thoughtfully, people will be talking about you- you know, in a good way. 🙂
Have a product launch coming up soon? We’d love to work with you! Contact us here so we can best fit your needs: firstname.lastname@example.org!