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Marketing

2020 event marketing trends

2020 Event Marketing Trends You’ll Want to Use For Your Next Campaign

Marketers expect 2020 to see a significant increase in ways companies use event marketing to promote brands. Don’t be misguided. Social media marketing and digital marketing will still be a go-to for many companies. However, without the “experience” part of a marketing campaign, a brand’s efforts will fall flat. Consumers who promote brands on social …

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Experiential Marketing

Why Retailers Should Embrace Experiential Marketing this Next Decade

Experts heavily debate the future of brick and mortar. With the rise of eCommerce and the likes of giants like Amazon, many stores have closed. In 2018, there was a record-high rate of store closures as retail giants Walgreens, Toys R Us, Gap, Best Buy, and Mattress Firm closed stores across the country. Don’t let …

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marketing podcast

Best Marketing Podcasts for the Busy Business Owner Who is Always on the Go

No matter the job or industry, it is essential to practice continual learning to succeed. Especially when it comes to marketing, you’ll want to keep up with what the experts have to say. Life gets busy, and sometimes it is easy to forget that. Books and blogs are fantastic resources, but for those that seem …

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stand out in a digital world

3 Ways to Use Experiential Marketing to Stand Out in the Digital World

In today’s crowded market, it can be tough to stand out in the digital world. Think about all the social media channels, online contests, websites, and email marketing campaigns. It can be overwhelming to think about what will work best! With 86 percent of Millennials saying that they like to try before they buy, you have …

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Why Staying Relevant to Your Market is the Biggest Challenge Your Company Will Ever Face

One minute you’re hot, the next your not. Staying relevant in your market is an issue all companies face at one point. That’s why it is so important to make monitoring your target consumers a full-time job. Consumers have many distractions these days and if you don’t flag their attention, your business may become obsolete. …

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