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2020 Event Marketing Trends You’ll Want to Use For Your Next Campaign

Marketers expect 2020 to see a significant increase in ways companies use event marketing to promote brands. Don’t be misguided. Social media marketing and digital marketing will still be a go-to for many companies. However, without the “experience” part of a marketing campaign, a brand’s efforts will fall flat. Consumers who promote brands on social […]

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Best Marketing Podcasts for the Busy Business Owner Who is Always on the Go

Event Marketing, Marketing, News /

No matter the job or industry, it is essential to practice continual learning to succeed. Especially when it comes to marketing, you’ll want to keep up with what the experts have to say. Life gets busy, and sometimes it is easy to forget that. Books and blogs are fantastic resources, but for those that seem

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Happy Valentine’s Day!

Corporate Events, Conferences, Event Leads, News, Planning, Trade Shows /

Well, we’re pretty much halfway through February. And, with February comes a fun holiday… Valentine’s Day! In the spirit of this love-centric holiday, we thought it would be a good time to talk about what we *love* most about working with our clients! No worries, you won’t find any cheesy candy-grams here. 🙂 Building

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The Next Big Thing for Corporate Events

News /

As successful companies and entrepreneurs continue to learn, it’s advantageous to be an early adopter when it comes to new technology. Your company looks like a leading expert in its industry, well-informed and up-to-date on the latest innovations. There’s an energy created when you test out new features at a corporate event that’s unmatched. So

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Planning for 2017: Budgets, Events & the Client Experience

News /

Planning the year’s events involves understanding your business goals inside and out, as well as how upcoming events can help you achieve those goals. Great planning means taking every line item from the budget and knowing which ones are really worth the investment. Take your planning to the level of greatness it deserves with the

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How Do the World’s Top Brands Top Themselves?

News /

Over the last 20 years or so, big business has evolved. The largest companies in the US have grown faster than the economy as a whole. Big businesses are getting even bigger, and taking up a larger share of the growth. There’s a lot of speculation as to how this high concentration of power accumulated:

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5 Crucial Details to Remember for Your Next Event

News /

With the ever-evolving structure of the corporate event, even the most seasoned of event managers and planners need to stay sharp. Details and last-minute shifts are challenges that can make it easy to miss other essential aspects. You want to not only get your next event off the ground, but for it to fuel your

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5 of the Most Effective Experiential Marketing Campaigns

News /

So you’ve warmed to the idea of bringing in new customers through interactive experiences. For many businesses across the globe, implementing promotional strategies that use experiential marketing has proven to be a wise idea. At first, it may seem like experiential marketing is a gimmicky way to simply capture attention momentarily, but the right campaigns

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Biggest Mistakes to Avoid When Planning an Event

News /

There’s a lot of pressure to get it right when planning an event. Learning a few key lessons ahead of time is crucial, not only to the effectiveness of your event but also to the reputation of your company. Take a little stress off your plate while still reaching your target audience effectively, and —

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News

2020 Event Marketing Trends You’ll Want to Use For Your Next Campaign

Happy Valentine’s Day!

The Next Big Thing for Corporate Events

Planning for 2017: Budgets, Events & the Client Experience

How Do the World’s Top Brands Top Themselves?

5 Crucial Details to Remember for Your Next Event

5 of the Most Effective Experiential Marketing Campaigns

Biggest Mistakes to Avoid When Planning an Event

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