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You Think You Know, But You Have No Idea: Understanding Your Target Audience for Corporate Events

Corporate event planning should focus on the needs of your target audience. Otherwise it’s just a big, expensive party that really stresses you out for a few months. Starting corporate events off with a proverbial bang (no literal pyrotechnics recommended indoors) means delivering a message about your company that gives your sales and marketing efforts …

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Pixperience Client Profile: Dyson

Many people the world over know and depend on Dyson products every day. The name Dyson has become synonymous with high tech, high quality and high end products. This brand is infamous for taking mundane items and transforming them into innovatively engineered solutions with the typical peevish issues removed. The brand already produces top-of-the-line vacuums, …

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