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Pre-Event Attendee Engagement Tips for Meeting Company Goals

Highly interactive events enable brand awareness and enough face-to-face convos to hit (or maybe even exceed) company business goals. Your event’s success depends on the level of engagement from your guests, plain and simple. And you want that level to be higher than the bid from the old-airplane-hangar-turned-hot-venue in town. (Seriously, how is that place …

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How Big Data Affects Your Event’s Success Rate

Whether you’re planning a corporate event, trade show, launch party or conference, every detail should be catered to (no pun intended–okay, maybe a little) event attendees. Guests should be a good picture of your target audience, and the big show is all for connecting and engaging with those audience members. Sometimes events get so convoluted …

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The Best Methods for Following Up with Event Leads

You’ve planned this company event in excruciating detail. You’ve powered through the vendor complications, navigated the awkward interactions, forded the stream of steady hiccups that arose the day of the event. Once you’ve finally sighed in relief, it’s time to reap the benefits of your labor. Those hot leads aren’t going to mine themselves, and …

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You Think You Know, But You Have No Idea: Understanding Your Target Audience for Corporate Events

Corporate event planning should focus on the needs of your target audience. Otherwise it’s just a big, expensive party that really stresses you out for a few months. Starting corporate events off with a proverbial bang (no literal pyrotechnics recommended indoors) means delivering a message about your company that gives your sales and marketing efforts …

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