We hope you’ve been enjoying our in-depth look at experiential marketing as a whole. As we’ve reiterated on the blog, it’s the best bang for your buck in terms of allocating advertising/ marketing dollars. But what exactly is going to take this form of marketing to the next level this year? With more and more …
We’re just going to jump right into this topic: millennials. It seems as if this ever-trending topic has influenced the landscape of marketing as a whole. What exactly is a millennial, you ask? According to the New York Times, a millennial is a person who is born after 1980 and before 2000. This yields to a …
What makes an event memorable? There are so many moving parts when it comes to event planning. Between making an event checklist (as we discussed in our last blog post) and actually seeing the execution through, things can seem tedious. As event professionals, we all want to be remembered at the end of an event. …
Happy New Year to all of you! 2017 was a great year, and we’re committed to making 2018 even better. A new year brings a wave of new opportunities. We’re given a clean slate when it comes to achieving goals, no matter the magnitude. In order to put your best foot forward is business, we …
Highly interactive events enable brand awareness and enough face-to-face convos to hit (or maybe even exceed) company business goals. Your event’s success depends on the level of engagement from your guests, plain and simple. And you want that level to be higher than the bid from the old-airplane-hangar-turned-hot-venue in town. (Seriously, how is that place …
Pre-Event Attendee Engagement Tips for Meeting Company Goals Read More »
Planning events can look a lot like covering the physical needs of attendees first and foremost. Since those details are already pretty stressful, audience learning and getting your message across can often take a backseat. It’s good to keep in mind what exactly you’re doing all of this hard work for: reaching your target audience. …