Ask the Expert: What Makes an Event Memorable?

What makes an event memorable? There are so many moving parts when it comes to event planning. Between making an event checklist (as we discussed in our last blog post) and actually seeing the execution through, things can seem tedious. As event professionals, we all want to be remembered at the end of an event. Through our method of event marketing, we’re able to aide major brands and companies in accomplishing this.

This week, we sat down with Derek from our team to talk about what works and what doesn’t. Want to know how to “wow” your audience, and make them remember your brand? Look no further! Spoiler alert: Derek knows a thing or two about experiential marketing. 🙂

If you could name one thing that makes the biggest difference in event set-up, what would it be?

Derek: Signage can make or break it. People need to be able to tell what’s happening at a quick glance. For example, having a sign that reads “Free 360 photo here!” will generate an audience pretty quickly.

Let’s say you’re at a major expo. Does it matter where you set up your booth and/or activation?

Derek: Location is everything. It’s not going to help if you’re hidden in a corner and out of sight.

When it comes to designing phase of a photobooth, what aspect is most important?

Derek: It’s always a good idea to have engaging backdrops and well-designed sets. This helps draw guests in and boost the overall “wow factor”.

We all know there can be mishaps that occur during an event. What is something that can hinder the overall success?

Derek: Reliable power and internet are pretty important things to consider. Aside from that, there’s a sweet spot between having a line so that it looks like there’s something exciting going on, and having a line that barely moves at all. You definitely don’t want people waiting forever to take a simple photo. All of our photo activations are designed with speed and efficiency in mind. This way, we ensure every guest gets the chance to experience the photobooth in a timely fashion.

How do you keep the engagement up at the actual photo activation?

Derek: A monitor or slide show really helps in amping up the participation. People can see what other guests have done previously, and are inspired to try it.

Less is more… or is it?

Derek: Keep it simple. If people have to jump through tons of hoops to participate in a photo experience, they may be turned off.

Thank you, Derek, for providing us with such great insight! We hope this helps you when it comes to planning your next memorable event. Have further questions? Let us know!