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The Best Methods for Following Up with Event Leads

You’ve planned this company event in excruciating detail. You’ve powered through the vendor complications, navigated the awkward interactions, forded the stream of steady hiccups that arose the day of the event. Once you’ve finally sighed in relief, it’s time to reap the benefits of your labor. Those hot leads aren’t going to mine themselves, and …

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You Think You Know, But You Have No Idea: Understanding Your Target Audience for Corporate Events

Corporate event planning should focus on the needs of your target audience. Otherwise it’s just a big, expensive party that really stresses you out for a few months. Starting corporate events off with a proverbial bang (no literal pyrotechnics recommended indoors) means delivering a message about your company that gives your sales and marketing efforts …

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