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Event Marketing

Experiential Marketing

Why Retailers Should Embrace Experiential Marketing this Next Decade

Experts heavily debate the future of brick and mortar. With the rise of eCommerce and the likes of giants like Amazon, many stores have closed. In 2018, there was a record-high rate of store closures as retail giants Walgreens, Toys R Us, Gap, Best Buy, and Mattress Firm closed stores across the country. Don’t let …

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marketing podcast

Best Marketing Podcasts for the Busy Business Owner Who is Always on the Go

No matter the job or industry, it is essential to practice continual learning to succeed. Especially when it comes to marketing, you’ll want to keep up with what the experts have to say. Life gets busy, and sometimes it is easy to forget that. Books and blogs are fantastic resources, but for those that seem …

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stand out in a digital world

3 Ways to Use Experiential Marketing to Stand Out in the Digital World

In today’s crowded market, it can be tough to stand out in the digital world. Think about all the social media channels, online contests, websites, and email marketing campaigns. It can be overwhelming to think about what will work best! With 86 percent of Millennials saying that they like to try before they buy, you have …

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marketing challenges

Biggest Challenges with Brand Awareness and How Experiential Marketing Can Help

Gaining brand awareness is one of the hardest parts of starting or growing a business. It takes research and time to get to know what will grab the attention of your target consumer. There is no sugar-coating things here, marketing is hard work. These days, posting on Facebook isn’t enough. You need that extra boost …

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