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Kate Spade New York’s “Bloom Bloom”

It’s safe to say that spring has finally sprung! We kicked off the notoriously vibrant season with none other than Kate Spade NY. Florals and photobooths go hand in hand, right?! There was no shortage of floral arrangements galore, which set the scene perfectly for our team. Taking place at their store in Rockefeller Center, the fashion brand launched their “Bloom Bloom” campaign.

First Day of Spring

For the first day of spring, the temperatures in New York had not quite reached their fullest “warm” potential. However, we brought as much heat as we possibly could with our custom-designed, 180 degree photo booth. Kate Spade New York’s “Bloom Bloom” campaign fueled to the overall experience, as talented artists spent their time hand-painting the brand’s signature bags and designs! While they were customizing fashion designs, we were customizing the photos!

Throughout the course of the event, guests were able to take interactive photos with our miniFreeze180 as they donned their favorite outfits from the brand. We even had a few celebrity guest appearances at our booth! Kate Mara, Kate Bosworth and Victoria Justice were among the event-goers. And, yes- they snagged a few photobooth pictures as well! Check out Kate Spade’s “Bloom Bloom” video here to see for yourself!

miniFreeze180 in Full Bloom

Watching our miniFreeze180 come to life- or bloom- was quite the experience! It was such a success, and having the chance to interact with so many fashion-lovers alike made for a great day. Much like our other events, we were able to compile a few highlights from the event to share with you all. If you haven’t seen it yet, take a minute to watch everything come into full bloom yourself!

It was the perfect way to kick off the first day of the new season, and we thank Kate Spade New York for letting us be a part of their new campaign! Stay tuned for our upcoming projects- there have been quite a few!