If you’ve been following us on social media, we’ve been having quite the busy month! There have been events all over the country we’ve gotten the chance to be a part of- more to come here, so stay tuned. With all the travel and transport of equipment, there’s one thing to consider in the midst of the (organized) chaos. And that, our friends, is teamwork!
The Solution You’ve Been Looking For
We’ve seen a rise in experiential marketing from a B2C perspective. In the same breath, we’ve also seen a similar trend when team building is considered. Yes, companies are putting an emphasis on experience-driven exercises to bring their team closer together! A prime example of this was provided by Advertising Speciality Institute. The article discussed how Brand Fuel’s employees spent a day making promotional t-shirts together as a team building exercise.
“While the experience becomes a part of a person’s memory,” says Danny Rosin of Brand Fuel, “promotional products become a lasting physical connection to the experience someone had.”
So, what can your company do? If quarterly team lunches are standard, think of ways to make things more experiential. Instead of going to the usual lunch spot, perhaps take the lunch to a different location, like a sporting event. The whole experience itself will be memorable, and the cohesiveness of the team will likely improve because of this!
What are some activities your brand and/or company does when it comes to team building? We’d love to know! Tell us using the “Contact Us” button below. Til’ next time!