Working in collaboration with local bakeries and vineyards, the LCBO brought a two floor pop-up vineyard experience to Queen Street West in Toronto.
Guests had the opportunity to sample, learn more about Ontario wines and interact with their favourite wine makers.
Party-goers were encouraged to share photos with an event-specific hashtag on Instagram and Twitter while they made their way through the event.
In real time, Pixperience printed out the hashtagged photos and distributed them to guests as a branded event takeaway.