We like to think we know a thing or two about having a good time at the movies, so when Cineplex asked us to help with the Anchorman 2 promotion at The Gentleman’s Expo in Toronto, we passed the popcorn, and poured some extra large sodas, giving us the boost we needed to put on a one of a kind event.
Using our trusty iPads, we registered all our guests’ email addresses so we could hook them up with a free movie pass. Then, with some green screen magic, our gentlemanly visitors could get their photo taken at the one and only Anchorman desk. (Mustaches optional, but recommended.) After that, we emailed them their snapshots via a custom microsite, ready to share on Twitter and Facebook. All faster than you can say ‘I love lamp.’