Hyundai 180 Catch - Super Bowl Photo Booth
How many great games have been saved by a heroic dive into the end zone? We let fans in the Hyundai Tent at Super Bowl 50 get a taste of that moment of triumph. Fans grabbed the ball and dove onto our super squishy crash pad while a multi-camera set up captured their feat. A stadium backdrop and 180 degree GIF of their game-changing moment brought it all together to create a lasting image of the NFL’s biggest fans in the middle of the action.
Fans didn’t even have to give their emails; photos were sent by simply scanning each guest’s NFL Mobile fan pass, meaning their amazing dives were immediately available for sharing online, and most importantly, bragging rights