As the title sponsor of the 2011 Canadian International Auto Show, autoTRADER ran their “Climb In & Win” contest. Auto Show attendees were offered the chance to win a brand-new 2011 Chevrolet Camaro. To participate, contestants simply had their picture taken in the 2011 Camaro on display at the autoTRADER lounge.
Pixperience worked with autoTRADER to create a photo activation program that could facilitate the high number of visitors, provide instant photo print-outs, drive web traffic (using a photo-sharing microsite) and build the autoTRADER opt-in database through survey data from the event.
Nearly 8,000 consumers “Climbed in to Win”, with another 15,000 visiting the autoTRADER microsite to view their shared photos.