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brand awareness

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Why Staying Relevant to Your Market is the Biggest Challenge Your Company Will Ever Face

One minute you’re hot, the next your not. Staying relevant in your market is an issue all companies face at one point. That’s why it is so important to make monitoring your target consumers a full-time job. Consumers have many distractions these days and if you don’t flag their attention, your business may become obsolete. …

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marketing challenges

Biggest Challenges with Brand Awareness and How Experiential Marketing Can Help

Gaining brand awareness is one of the hardest parts of starting or growing a business. It takes research and time to get to know what will grab the attention of your target consumer. There is no sugar-coating things here, marketing is hard work. These days, posting on Facebook isn’t enough. You need that extra boost …

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