We’re already three months into the New Year, and it is always good to check in on the resolutions and business goals you’ve set for yourself. Sometimes amid everything that the first few months require of a business, it is easy to lose sight of what you were looking to have accomplished by now. If …
Marketers expect 2020 to see a significant increase in ways companies use event marketing to promote brands. Don’t be misguided. Social media marketing and digital marketing will still be a go-to for many companies. However, without the “experience” part of a marketing campaign, a brand’s efforts will fall flat. Consumers who promote brands on social …
2020 Event Marketing Trends You’ll Want to Use For Your Next Campaign Read More »
Success! You had thousands of people come to your event. Or was it a success? Drawing in a crowd with an impressive attraction works when the majority of them generate leads for you. In experiential marketing, always remember what you use to attract consumers to attend the event isn’t the star attraction. In this case, …
Impressive Doesn’t Cut It In Experiential Marketing Read More »
When you want to market to a consumer, showcasing your product can only take you so far. The same goes for giving out samples or doing a giveaway. Everyone enjoys something for free, but how many of those people will forget to tell anyone about your product? Worse yet, ignore it altogether? To cut through …
Experts heavily debate the future of brick and mortar. With the rise of eCommerce and the likes of giants like Amazon, many stores have closed. In 2018, there was a record-high rate of store closures as retail giants Walgreens, Toys R Us, Gap, Best Buy, and Mattress Firm closed stores across the country. Don’t let …
Why Retailers Should Embrace Experiential Marketing this Next Decade Read More »
You and your company have committed to hosting an experiential event, and the idea of it all is intimidating. Lots of “what if’s” start to creep into your head: What if nobody comes? What if people think our event is boring? What if something goes wrong and it goes viral on social media? What if …
How to Make the Most Out of Your Next Experiential Event Read More »
Determining the right marketing budget for your company can be difficult if you don’t know how you plan on marketing your business. Should you create social media campaigns or email blast to lessen the cost? Or pay for ads on Facebook? It all depends on how quickly and effectively you want to bring awareness to …
In today’s crowded market, it can be tough to stand out in the digital world. Think about all the social media channels, online contests, websites, and email marketing campaigns. It can be overwhelming to think about what will work best! With 86 percent of Millennials saying that they like to try before they buy, you have …
3 Ways to Use Experiential Marketing to Stand Out in the Digital World Read More »
The most successful marketers have one thing in common; they read, a lot. Reading the top books, blogs, and magazine articles about your industry is key to keeping up to date with trends. But one thing some marketers fail to do is to continue to educate themselves about marketing in general. Get direction from some …
The Top 10 Books Every Marketer Should Read in 2019 Read More »
One minute you’re hot, the next your not. Staying relevant in your market is an issue all companies face at one point. That’s why it is so important to make monitoring your target consumers a full-time job. Consumers have many distractions these days and if you don’t flag their attention, your business may become obsolete. …
Why Staying Relevant to Your Market is the Biggest Challenge Your Company Will Ever Face Read More »